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Landing Page Software: Builders, Limits, and CRM Handoff
Last verified: 2026-08-27
Landing-page software is a page you can publish, form, and measure without standing up a whole website or a whole funnel OS. It is not a HighLevel-versus-ClickFunnels article. That comparison lives on GoHighLevel vs ClickFunnels. Website builders and full funnel stacks are adjacent jobs, not this URL — see website builder software and sales funnel builder software.
Triggered email/SMS after the form is marketing automation software.
Buyer criteria that are actually about pages
- Builder and templates. Unbounce lists 100+ templates and a drag-and-drop builder on all public plans.
- Publishing limits. Pages, visitors, users, root domains — Unbounce meters these by plan. Starter is 5 pages / 500 visitors / 1 user / 1 root domain.
- Forms and integrations. Lead-gen forms on Starter; 1000+ integrations from Build up.
- A/B testing where the plan actually includes it. Unbounce Experiment: unlimited A/B testing, variants, manual traffic allocation. Not on Starter.
- Analytics and overage. Unbounce: a visitor is unique per month via cookies; exceeding traffic/conversion limits keeps pages up and bills a one-time overage (or you upgrade).
- CRM connection so the form is a contact, not a CSV.
- Payments only if checkout is the page’s job — often a different product.
Unbounce — dedicated landing pages with public meters
| Criterion | Monthly | Yearly display | Traffic / pages / users / root domains |
|---|---|---|---|
| Starter | $29 | $22/month equivalent | 500 visitors · 5 pages · 1 user · 1 domain |
| Build | $99 | $74/month equivalent | 20k · unlimited pages · 1 user · 1 domain |
| Experiment | $149 | $112/month equivalent | 30k · unlimited · 3 users · 2 domains |
| Optimize | $249 | $187/month equivalent | 50k · unlimited · 5 users · 3 domains |
Concierge and Agency are “let’s talk.” All listed self-serve plans include unlimited conversions and free hosting on Unbounce’s side; you can also publish to your domain or WordPress (you host). A/B testing is the Experiment job; AI traffic optimization is Optimize. Unbounce’s GDPR FAQ puts compliance strategy on the business, with form checkboxes as a product aid — not a legal certification.
HighLevel — pages inside an OS, not this category’s specialist
HighLevel public cards include websites and funnels on the core platform. That is a fair default when the landing page must share a contact, calendar, and SMS workflow in a sub-account. It is the wrong default when the job is Unbounce-style visitor caps, split tests, and a page builder that is the product. Prices: GoHighLevel pricing. Agencies: CRM for marketing agencies.
Official sources for this category
Pipeline software is the other sales-job URL on the software research hub.