Independent software research
Agency Software Lab
Independent Research for Better Agency Software Decisions
- Independent comparison
- Documented sources
- Last Verified dates
What Agency Software Lab researches
Agency Software Lab is an independent software research publication for agencies, service businesses, marketers, and software buyers. Coverage includes CRM platforms, marketing automation, white-label tools, and SaaS products. The aim is a clearer buying decision, not a product pitch.
Featured research
Start here
Browse a research area, or open a featured buyer guide if you already know the decision.
- CRMCRM by workflowAgency, real estate, trades, solar, insurance, and healthcare — researched by how the business actually runs.
- SoftwareSoftware by jobScheduling, messaging, pipelines, reputation, portals, and field operations.
- White LabelWhite-label CRMBranding and client isolation, distinct from HighLevel’s branded capability page.
- HighLevelHighLevel researchPricing, white-label, SaaS Mode, snapshots, alternatives, and named comparisons.
- ComparisonsSoftware comparisonsHighLevel vs HubSpot, ClickFunnels, Zoho, Pipedrive, and Salesforce — one pairwise each.
Latest research
Newly published buyer guides and comparisons, listed from the research registry by last verified update.
- ComparisonGoHighLevel vs Zoho: Agency OS Versus Modular CRMHighLevel vs Zoho is platform sub-accounts versus Zoho CRM editions. Free-for-3-users and CRM Plus from $20/user/month from Zoho’s official pricing page; geo-served INR stickers are not converted.Read the research
- ComparisonGoHighLevel vs Pipedrive: Sub-Accounts Versus Pipeline CRMCompare GoHighLevel and Pipedrive on sub-accounts versus per-seat pipelines. Pipedrive plan names come from Help Center; confirm current list prices on Pipedrive’s official pricing page.Read the research
- ComparisonGoHighLevel vs Salesforce: Agency Operations Versus Enterprise CRMCompare GoHighLevel and Salesforce on agency OS versus enterprise CRM. Salesforce Starter $25, Pro Suite $100, and Enterprise $175 per user from official Sales pricing. Not implementation TCO.Read the research
- SoftwareOnline Course Software: Curriculum, Access, and What a Community Is NotChoose online course software by curriculum, student access, and checkout limits. Kajabi plan cards from official pricing. Community platforms and client portals stay on neighboring URLs.Read the research
- SoftwareFitness Scheduling Apps: Classes, Waitlists, and MembershipsA fitness scheduling app is class caps, waitlists, packs, and memberships. PushPress Core prices from official pricing. Not a salon chair book or a generic meeting link.Read the research
- SoftwarePool Service Software: Routes, Readings, and Recurring BillingSwimming pool service software is stops, chemistry, photos, and repeating invoices. Skimmer per-location prices from official pricing. Pool-builder CAD stays out of this URL.Read the research
- CRMCRM for Painting Contractors: Takeoff, Packages, and Multi-Day CrewsPainting CRM is rooms, production rates, color packages, and multi-day occupancy. Not a noun-swap of contractor CRM. Jobber and Housecall Pro remain ops options; paint calculators are a different product.Read the research
- CRMCRM for Landscaping Companies: Install Estimates, Enhancements, and SitesLandscaping CRM is site records, install estimates, and enhancement follow-up — not lawn-care routing software and not general-contractor dispatch. LMN stickers from Granum’s official pricing.Read the research
Research method
How this publication works
Commercial facts such as prices, plan names, and product limits are checked against vendor documentation. Affiliate relationships do not decide the conclusion. If another product fits a buyer better, the article should say so.
Current commercial research is based on vendor documentation and independent research. It is not first-person product testing. See the editorial policy and affiliate disclosure.
- 1Primary documentationVendor pages and Help Center articles, not rumor.
- 2Independent comparisonOther products stay in the shortlist when they fit the job.
- 3Tradeoffs and limitationsWhat the product does not do is part of the research.
- 4Last VerifiedTime-sensitive facts carry a verification date.
Editorial research
Editor
Software Research Editor, Agency Software Lab
Jeffrey Duke is the Software Research Editor at Agency Software Lab. He researches CRM platforms, agency software, marketing automation, white-label software, and SaaS tools to help businesses make better software decisions.