HighLevel Research

GoHighLevel Pricing: Current Plans, Costs, and Who Each Tier Fits

By Jeffrey Duke

Software Research Editor

Last verified: 2026-08-27

GoHighLevel pricing is currently three public plans: Starter at $97 a month, Unlimited at $297 a month, and Agency Pro at $497 a month. Annual list prices on the same page are $970, $2,970, and $4,970. A fourth Enterprise option exists, with no public dollar amount.

The useful question is not “which plan is best.” It is which constraint you are actually buying past: three client accounts, unlimited client accounts, or the ability to sell the software itself with markup rebilling.

Plan decision path

Start

Which constraint are you buying past?

Starter

$97/mo · three sub-accounts

Unlimited

$297/mo · unlimited sub-accounts as listed

Agency Pro

$497/mo · SaaS Mode and markup rebilling

Constraint-based path from public HighLevel plan cards. Not a ranking and not a recommendation to buy.

View Current HighLevel Pricing

Starter

$97/mo

$970/year · 3 sub-accounts

Unlimited

$297/mo

$2,970/year · unlimited sub-accounts

Agency Pro

$497/mo

$4,970/year · SaaS Mode

Current HighLevel plans

HighLevel public plans retrieved 2026-08-27 from HighLevel official pricing. Enterprise has no public dollar price.
Plan	Monthly	Annual	Sub-accounts	SaaS Mode	What this tier adds
Starter	$97	$970	3	No	All core features listed on the public pricing page. API access is not listed on this tier.
Unlimited	$297	$2,970	Unlimited	No	Rebill phone and email with no markup. Basic API access.
Agency Pro	$497	$4,970	Unlimited	Yes	SaaS Mode, automated sub-account creation, rebill with markup, user/agent reporting, advanced API.
Enterprise	Custom	Custom	Not published as a number on the public pricing page	Not stated on the public pricing cards	Public page lists dedicated CSM/AM, Slack channel, premium support, API-limit increases by request, white-label mobile app included, and HIPAA included.

Figures above are HighLevel’s public list prices as of 2026-08-27. They are not a quote, and they do not include phone, SMS, email, or AI usage.

How the plans actually differ

HighLevel’s own FAQ says the main split between Starter and Unlimited is sub-account count. Starter includes 3. Unlimited and Agency Pro include unlimited. Contacts and users are listed as unlimited on all three public plans.

Unlimited then adds two commercial details Starter’s card does not list: the ability to rebill phone and email with no markup, and basic API access.

Agency Pro is the SaaS tier. The pricing page lists SaaS Mode, automated sub-account creation, rebilling phone and email with markup, user/agent reporting, and advanced API access. If you do not need those, paying $497 instead of $297 is mostly buying a reseller layer you will not use. The SaaS Mode explainer covers the capability in more depth; this page only needs the billing implication.

Who each plan is generally suited for

Best for

Starter ($97/mo). A single business, a freelancer, or a new agency that can live inside three sub-accounts. HighLevel’s FAQ describes it that way. If a fourth client needs its own account, this tier stops fitting.
Unlimited ($297/mo). An agency that wants many client accounts without the software bill climbing per client, and that wants to pass through phone and email usage at cost. Basic API is listed here; it is not listed on Starter.
Agency Pro ($497/mo). Teams that intend to sell HighLevel as their own software product: automated account creation, usage rebilling with markup, and the extra reporting/API listed on that card. That is a different business model than “we use this to run client work.”
Enterprise (custom). High-volume buyers who want a named success team, Slack access, premium support, API-limit increases by request, and the public inclusions HighLevel lists for this tier: white-label mobile app and HIPAA. There is no public sticker price to compare.

When Agency Pro makes sense

Agency Pro makes sense when markup rebilling or SaaS Mode is part of the offer you sell, not a nice-to-have on a feature grid. HighLevel’s FAQ describes SaaS Mode as selling subscriptions from your site, creating client accounts automatically, setting the price, and rebilling SMS, email, and other supported services.

If you only need more than three client accounts, Unlimited already lists unlimited sub-accounts. Jumping to Agency Pro for that reason alone is hard to justify from the public cards.

Help Center billing docs match the cards on one point buyers miss: rebilling without markup sits on the $297 and $497 plans. Rebilling with markup is only on the $497 plan and is described as part of SaaS Mode.

What may cost extra

The subscription is not the whole bill. HighLevel’s pricing page marks phone, SMS, email, and several AI tools as usage-based. The Help Center pricing guide (updated 22 Aug 2026) says those usage charges run through an Agency Wallet that refills from the agency card when the balance drops below a minimum.

One documented email rate: LC Email is $0.675 per 1,000 emails across all plans. Phone pricing is described as matching Twilio and varies by region, so this article does not pretend there is one global SMS price.

Material add-ons on the public list include:

AI Employee Growth: $50/month per sub-account
AI Employee Unlimited: $97/month per sub-account
HIPAA compliance: $297/month. Help Center: HighLevel is not HIPAA compliant by default; the add-on can be bought on any plan; once enabled it cannot be deactivated. Enterprise lists HIPAA included.
White-label mobile app: $497/month as an add-on. Enterprise lists it included. This is separate from the desktop web-app branding mentioned in the FAQ.

Other add-ons exist (branded client portal, dedicated email IPs, listings, SEO, WhatsApp, WordPress hosting, premium support). They matter if you will use them. They should not dominate a first pricing decision.

What buyers commonly miss

Sub-accounts, not users, are the Starter ceiling. Unlimited users on a 3-account plan still means a fourth client needs a new tier.
Usage is a second meter. A quiet CRM month and a heavy SMS month are not the same bill.
Desktop white-label is not mapped to a plan on the public FAQ. HighLevel says you can white-label the desktop web app. It does not say whether that starts on Starter, Unlimited, or Agency Pro. Treat plan-level white-label as unverified until HighLevel states it clearly. The white-label page is the later home for that capability write-up.
HIPAA is sticky. $297/month and, per Help Center, not reversible after enablement.
Annual vs monthly is a cash choice, not a different product. The public annual totals are 10× the monthly list price ($970 / $2,970 / $4,970), not a hidden fourth plan.

Standard 14-day trial

HighLevel currently offers a 14-day free trial on Starter, Unlimited, and Agency Pro. Billing starts automatically when that period ends unless the account is canceled. Usage-based fees may apply during the trial. This site does not offer an exclusive, extended, bonus, or 30-day HighLevel trial. Start HighLevel's 14-Day Free Trial

Who should not start with HighLevel

If you are comparing HighLevel with a marketing platform instead of another agency OS, see GoHighLevel vs HubSpot. If several products might fit, use GoHighLevel alternatives. If the real job is picking a CRM for an agency, start with best CRM for marketing agencies. Cloning a client setup is a snapshot problem, not a plan-price problem — that lives on GoHighLevel snapshots.

Sources for prices and plan facts

HighLevel official pricingOfficial sourceOfficial product page · Paid link · Last verified 2026-08-27
HighLevel Help Center pricing guideHelp Center / documentation · Last verified 2026-08-27

View Current HighLevel Pricing

White-label, SaaS Mode, snapshots, and alternatives are grouped on the HighLevel research hub.